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Off-site Exogenous Links, User Submitted

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Sat Aug 9

• Jeremy Bullmore -- Posh Spice & Persil: Both big brands; both alive; and both belonging to the public: "brands are living, organic things - because all the time, those with knowledge of a brand are changing. They may grow richer or poorer and will certainly grow older; and as the perceiver changes, so inevitably, does the perception. If a marketing company closes both its eyes and its ears; if it relies on the single dimension of current sales; if it believes that yesterday' ;s successful strategy is an infallible guide to tomorrow' s profit: then it's heading for disillusionmen t of barometric severity." ;

Fri Apr 25

• MMOG of My Dreams: "...the enrichment of life itself through its fusion with fiction, a true Dreaming, an almost-sacred possibility of communion with imagination... conflict without tragedy, narrative motion without the boredom of everyday life, defeat without suffering...

Thu Mar 13

• Times Online - Amazon's e-reader, the Kindle, reviewed: Naomi Alderman: "Stories could become pervasive: when you?re lost in a good book, your whole online world could blend seamlessly with it. Of course, all that additional content will have to be written. Therein lies one of the problems." ; -- Written?

Sun Feb 10

• http://www.sbs .utexas.edu/sa nders/bio309/L ectures/2006/M HC2system.gif

Fri Jan 18

• Terra Nova - The Lifetime to Master: 'The deep game of "find the unintended aspects of play and arbitrage the living hell out of them" ... forces a convergence of play styles and limits the social variety of players ... the debate stops being about rules and starts being about morality.' ;

Wed Dec 19

• Test - Make *all* your audience into Heroes: "We don't have to think in terms of funnels and winners in online storytelling. We can let stories fracture, multiply, escape and wither, depending on how we want to encourage our users to play with them."

Tue Nov 13

• Keitai - Kids, Technology, Brands...Part 2: "... the different types of play: #solitary, #socio-dramati c, #parallel, #associate, #cooperative, #constructive, #dramatic and #character play."

Tue Nov 6

• Clickable Culture - What's Fair Game' In Alternate Reality?: "if you're not going to admit it's a game, and you haven't designed your not-game perfectly, it's going to break the moment the players ask themselves if they're involved in a designed experience, or ask each other what the designer means for them to do."

Sat Nov 3

• Wikipedia - Hypersociabili ty: "In the context of transmedia storytelling, hypersociabili ty is the encouraged involvement of media consumers in a story through ordinary social interaction. A story may be shared through discourse within a fan group."

Sat Oct 27

• Whistle Through Your Comb - Innovation's Algorithm: "The innovation algorithm I laid out above and in my Hacking of Modern Marketing is my attempt to ... create an evolutionary-b ased human-software program that can solve complex problems." ; Fascinating.

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